Licensing partnership with Smiley Originals to create bold and colorful prints using the iconic smiley face. These prints generated two collections*, one High Summer 21 and a Fall Winter 22 that was part of Smiley's 50th Anniversary celebration. I led all product and print creation processes and the approval of every digital artwork, garment samples and communication assets with the Smiley Company. FARM Rio produced special campaigns and contents for the launch of both seasons, which were successful for both brands, especially on social media: one of the Reels reached almost 700k views on Instagram.

​

*Both collections supported Smile Train, an international organization leader in cleft lip and cleft palate surgery, bringing 112 smiles back in Brazil and worldwide.