starbucks
2022
I had the opportunity to lead a collaboration with such iconic brand after Starbucks invited FARM Rio to create a drinkwear and lifestyle collection exclusive for the Asia-Pacific market. The products were designed in Rio and on a very tight schedule because the production was in Asia but there has been different rounds of approval in Brazil. The items were some of Starbucks' best sellers, so the most impactful results of this partnership were brand awereness and marketing leads: the launch post on FARM Rio's Instagram was the most liked and engaged of all company’s social media history and we received many requests by customers from Latin America and the US to make the collection available in these markets as well.
This project was one of the most interesting ones for me because, although the products were only sold in Starbucks stores and online in Australia, New Zealand, Hong Kong, Indonesia, Malaysia, Philippines and Singapore, there were also marketing communications from FARM Rio simultaneously in Brazil and the US, so all assets for the different countries had to be aligned and ready for launch at the same time. In addition we also created a landing page for the collab, produced a seeding gifting for 200 people and worked with influencers across the globe.
